Selling Your Home Fast

Sell Faster With  My Marketing Strategy

Marketing your home with Peter Lupus, Associate Broker/Realtor at Russ Lyon | Sotheby’s International Realty is hands-down your best choice… Here’s why: Marketing really means getting eyes on your listing.  Today that is most effectively accomplished through a proper marketing strategy.

These services are part of how Peter will market your home for a quicker sale and highest possible price:

  • Great Publicity
  • “For Sale” Sign – a Sotheby’s Realty sign that draws attention to your property will alert neighbors and people passing by that your property is on the market.
  • A global network accessing a far-reaching qualified client base
  • Time-tested appraisal, sales and marketing experience
  • An international sales force of associates with local knowledge
  • Proprietary print marketing and advertising programs
  • A compelling web sites driven by a powerful brand
  • Strong connections with the clients of Sotheby’s auction house
  • With over 11,700 sales associates in 550 offices in 44 countries worldwide, Sotheby’s International Realty provides extraordinary reach for your property.

Internet exposure is vital to the sale of your home in today’s marketplace.  The Sotheby’s web site averages 400,000 visitors and 4,000,000 page views each month,  we make certain that your home is accessible to potential buyers who are searching for homes like yours on the internet. We place your property with multiple pictures and a virtual tour (when possible) on and my various websites.  Your home will also be available to buyers searching for a home on all the local Realtor websites. is the National Association of Realtors website compiling the nation’s inventory of real estate. It is the most widely used real estate website; home buyers and sellers spent 75% of the time they searched for a home online on®. In addition, supplies real estate listings to popular real estate websites like,, and  By working with and other various high traffic websites we are able to get maximum online exposure for your property quickly.

Advertising with multiple high quality pictures helps sell homes!  We take numerous professional quality pictures of your property and choose the very best ones to advertise your property in our online photo galleries, postcards, online advertisements and print marketing.

Virtual Tours
“Virtual Tours” are another exciting way to make your property stand out.  Using our photographs, we create professional “virtual tours” of our home and property. This virtual tour will be available on numerous websites and will be accessible for other agents to email to their clients.

High-quality brochures provided to prospective buyers who tour your home keep it in the forefront of their mind as they tour additional houses on the same day. Our brochures feature full-color photos and highlight your property’s special features.  This take-home brochure provides all contact information so we can answer any questions the prospective buyer might have.

Open House / Brokers Open
At your request, we will hold an open house for the public to preview your property on a day that is convenient for you.


Realtor Lock Box
Buyers are often represented by other Realtors, so a big part of Peter’s job is making sure those Realtors know about your house and have access to it.  With your permission, Peter will place a lock box on your property to increase showings.   We uses only electronic lock boxes for safety and security, and only a licensed Realtor has access to it.

Peter is a master promoter of the homes he represents.  Peter’s database of Realtors consists of thousands of  local Realtors, not only locally but globally.  In addition to email promotions, he will market your property at all of the local meetings he attends spreading the word and calling attention to your property is one of the keys to successful home marketing.

Broker’s Tour
Peter will arrange for a tour of your home with the the other top Realtors locally and follow up with them afterward to collect constructive feedback.  This will help make your home as marketable as possible.

Additional Benefits

Correct Pricing Sells Your Home Faster

Peter can determine the best listing price for your home to meet your deadlines and goals.  He does this by keeping close tabs on our local markets.  Statistics called “absorption rates” help determine how many months homes are on the market.  By calculating the absorption rate for a specific price range, we can determine whether it is a “buyers” or “sellers” market.

By doing this over a period of time, we can see market changes at their early stages. A comparative analysis, (active listings, under contract, sold, etc.) and by using these statistics helps Peter present the right list price to you for your property.

Read More About Pricing Your Home

Transaction Management Makes Your Life Easier

Peter’s tried and true systems will manage all the details of your transaction to ensure that your contract closes on time. This means you can plan ahead will not have to reschedule your moving date.

Frequent Contact Keeps You In The Loop
When you work with Peter Lupus, you will always feel well-informed.  He will regularly contact you with updates on the marketing of your home and to answer any questions that you might have.

Showing Feedback Allows Continual Improvements
Peter well keep records of Realtors and buyers who see your property and contact each of them for feedback. When available, feedback will be relayed to you keeping you in the loop at all times.